Collection of Information
We collect information you provide directly to us. For example, we collect information when you use our Website, register for our cooking classes, subscribe to our e-newsletter, purchase gift cards or gift baskets, make a reservation at our restaurant, participate in a sweepstakes, contest, promotion, survey, or poll, or otherwise communicate with us through the Website. The types of information we may collect include Personal Information and Anonymous Information. "Personal Information" is information that can be used to identify you (whether alone or in combination), such as your first and last name, email address, zip code/post code, billing address, shipping address, phone number, payment card information, age, and any other information you choose to provide. It also may include sensitive information, such as health and dietary information. "Anonymous Information" is aggregated information (information about Company's users that it renders in such a way that it no longer identifies or references an individual user) and other pseudonimized information which cannot be used to identify you.
Occasionally our manufacturers or we may deliver and administer coupons to you by and through our coupon delivery Service Provider (as defined below), and may collect certain Personal Information and Anonymous Information from you when you redeem the coupons, such as the credit card used with the coupon, transaction amount, purchase data, and store location redeemed. Such Service Providers may need such information in order to perform the services.
If you agree via the Services or otherwise sign up to receive communications or promotions from us, you will need to submit your full name, address, and/or email address. We will use this information to send you marketing messages and other Company promotional materials. If you do not wish to receive such messages and materials, you may notify Company of your preference by following the instructions included in each communication (e.g., the unsubscribe instructions contained in the applicable email).
The Services and Website may automatically collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Services. This information includes Internet protocol ("IP") addresses assigned to the computer from where you access the Internet, your approximate geographic location, your mobile device ID numbers and identifiers, pages visited on the Website, website pages visited before and after visiting our Website, type of web browser used, type of operating system, the domain name of your Internet service provider (ISP), the length of time you spend on the Services, date and time stamps, and clickstream data. Company may use this information to administer the Services, to generate statistical information, to monitor and analyze Service traffic and usage patterns, to monitor and prevent fraud, to investigate complaints and violations of our policies, and to improve Website and Services content and the products, services, materials, and other content that we describe or make available through the Website or the Services. This may include Personal Information, and we may combine this information with Personal Information, Anonymous Information, and information obtained from third parties for security reasons. The suppliers that we use to provide the Services may collect information about your use of the Services and your visits to the Website and other websites.
In addition to the approximate geographic location information collected as discussed above, we may, with your consent, access more specific location information to enhance the user experience and increase the usefulness of the Services. This includes both geographic location information that you input using the Services (e.g., when you enter your zip code or physical address) and geographical location information collected by device-based location services (including GPS data). You may choose to allow us to access your location by granting the Services access to your location when prompted or through your device's location services settings.
We and our Service Providers may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms.